Some customers will love a “more stuffy” or more traditional business, and nothing means that more than a stuffy, traditional name. It evokes feelings of creativity, inspiration, and fresh energy – all feelings a law firm should conjoke. In addition, they were under internal pressure to add names to the imprint. A lawyer even left the firm, after saying no, they told me. If you search for the most famous law firms in the world, you`ll notice that almost all of them are named after the partners who work there or founded them. The American Bar Association actually required law firms to be named after individuals, but today it`s simply a way to honor a long-standing tradition. Choosing the perfect law firm name is not an easy task. Many factors play a role in choosing the name of a law firm. This includes how long you plan to be in business, how much money you plan to spend, and how big your field of business is. The most important thing to keep in mind when naming your law firm is, “Who is my ideal client?” The blue sky conveys peace and freedom. Naming your law firm, Bluesky Group, assures readers that you can handle their case and get away with minimal stress.
As always, be sure to check your jurisdiction`s naming rules, as each state has different rules. Some states allow brand names, while others — like Georgia, New York and Ohio — ban trade names. There are two types of premium names: generic and descriptive. Let`s take a look at some of the best law firm names that already exist and see what makes them so unique. This lets them know that they can trust you and that you appear to be at the level of law firms you might be litigating with. So, let`s talk about why using a brand name is valuable to your law firm and why you should go this route if you get the chance. Founded in China in 1993, King & Wood Mallesons was born out of the vision that the world needed a world-class international law firm based in Asia. In Chinese culture, wood symbolizes strength and flexibility as well as generosity and cooperation. China also has a long tradition of monarchy, dating back to 259 BC. The name Mallesons was added after the merger with one of Australia`s oldest and most respected companies, Mallesons Stephen Jaques. Consider all nicknames, short forms, and acronyms before naming a law firm.
Imagine naming your law firm only to find that the acronym spells a bad or embarrassing word. For example, if you are the “Pearson, Oasis and Ousmane law firm”, people might condense that to “OOP law firm”. This essentially dictates that a trade name must not be “false, fraudulent, misleading or misleading.” For example: Similar considerations are made about the type of law you practice and the type of lawyer you are. We all know the old name of the joking law firm: Don`t get stuck in your ideation process! Use our free BizNameWiz law firm name generator and get inspired by thousands of law firm names. Make a list of everything that describes or distinguishes your business from your competitors and enter those phrases into the generator. Select your favorites and choose a variant you like. Business names, letterheads, and job titles are communications about the services of a lawyer. A corporation may be designated by the name of some or all of its current members, by the names of deceased members if there has been succession in the identity of the corporation, or by a trade name if it is not false or misleading. A lawyer or law firm can also be identified by a unique website address, social media username, or similar job title that is not misleading. The name or designation of a law firm is misleading if it implies an affiliation with a government agency, a deceased lawyer who was not a former member of the firm, a lawyer not affiliated with the firm or a predecessor firm, a non-lawyer, or a public or non-profit legal advisory organization. If a business uses a business name that includes a geographic name, such as Springfield Legal Clinic, an explicit statement that it is not a public legal aid agency may be required to avoid misleading involvement.
Some examples of large companies are Baker and McKenzie, Skadden, Arps, Slate, Meagher and Flom, Clifford Chance or Linklaters. I`ve spoken to a number of young lawyers who are opening their own firms, but are reluctant to use their own last name in case they get married, or because they are already engaged and want to change their name. Not to mention women who want a divorce and go back to their maiden name. To make the change, the company hired a rebranding specialist and provided a six-figure budget for the transition. What do you name your law firm? A classic question, isn`t it? But besides legalese, it also has other business and marketing implications. In short, be creative! Consider making your business stand out in an existing market where competition can be fierce. As our lives become increasingly digital, a law firm website is an absolute necessity. This means that you need to check if the URL and company name for the desired law firm name is already taken.
Having the same name as another law firm or business raises a few issues. Your clients may confuse your law firm with another company, and it will be harder to get your search engine optimization (SEO) efforts off the ground. As a reminder, a domain name is essentially the address of your website. You get the idea. This is what we expect from the names of law firms. On the other hand, you start to see names that don`t just describe the lawyers who work in the firm.
